3 Reasons the Impossible is Possible for You

It should be of no surprise that the world isn’t going to deliver on a silver platter everything you need to achieve your goals. Improvising, adapting, and overcoming obstacles are normal, and are to be expected when working your plan.

So, how did you do? Did you follow through with instructions of Chapter 7 and 9? If not, you might want to go back and read this post, take the appropriate action and then come back… or you might be lost, or not.

I’m going to assume you did follow through because I know what type of people come here to read and comment. They’re people who are sick and tired of being sick and tired. They’re not here to “read” over, or “learn” over… they’re here to “do” over! Right?

Before I get into my new plan, Operation Do Over the Bayou, I wanted to share something real quick.

I’m blessed to do what I do and meet who I meet, and I came across an amazing person this week who’s up to something great! Gisele Perez, of Small Pleasures Catering, who I had the pleasure of speaking with for the first time today, is somewhat of a kindred spirit. She’s a fellow Southern Californian with a drive to help the people of the South, particularly in the Gulf region. She’s hosting LA Helps LA Tasting Event to Benefit Gulf Restoration Network this Sunday (Oct 3rd from 3:00 – 7:00 PM) on Main Street in Venice, CA. If you can, come on out and indulge with me. For more information and to purchase tickets, send an email to Gisele at [email protected].

Okay, back to the new plan.

I’ve taken some bold action in the last 24 hours. Let me share…

1.    I’ve increased the default price of Do Over to $3 as I said I would. The book can still be purchased for $1, however. Well, at least for the rest of October (I’ll explain later).

2.    I’ve hired an IT guy to design and implement a “Donate” button on the sales page, but one that can be used anywhere on the site. This is in response to several requests for and recommendations of such a button.

3.    I created an Affiliate Program for all Do Over merchandise. This is in response to several requests and recommendations of such a program. For those that don’t know, this will allow Internet Marketers (or anyone for that matter) to obtain a unique coded link of which tracks all traffic sent to the site to buy Do Over merchandise. The affiliate then receives a 30% commission. In some cases, it appears I’ll have to give a little to get a little, of which I’m giving it all away anyway 🙂 . But, they’ll be sales of which I likely wouldn’t have received (at least so quickly) anyway, so it’s all moving me in the right direction.

4.    I wrote and issued a national press release with an emphasis on the Southern and Western regions of the U.S. The release is distributed to all media in these two regions including T.V., radio, online news and bloggers. You can read the release here.

5.    I sent free copies of Do Over to 12 influential online personalities to open dialogue regarding working together.

6.    I created a show outline of my iTunes podcast, YOUR Do Over, to debut mid-October.

Do Over Tip: It will take discipline, strength and stamina to carry out your Do Over as it is taking me the same, but it will take a special kind of strength. I remember when I took martial arts as a kid and the sensei always referenced this Bruce Lee quote:

“Notice that the stiffest tree is most easily cracked, while the bamboo or willow survives by bending with the wind.”

The strength and resilience of the bamboo tree is legendary, and its strength was apparent when many trees survived the atomic bombs of Hiroshima and Nagasaki with minimal damage. What you’ll want to take from this is to be strong in working your plan, yet be flexible.

It should be of no surprise that the world isn’t going to deliver on a silver platter everything you need to achieve your goals. Improvising, adapting, and overcoming obstacles are normal, and are to be expected when working your plan.

Back to the plan:

Yesterday, I established my end destination.

I am so happy and grateful now that I have earned $200,000 from the sale of my book and its related items by December 31, 2010.

…and I got here by implementing steps 1-5 of the Do Over Plan.

Step 1: Create a Compelling Future and Define Your Dreams

Step 2: Create Deadlines

Step 3: Narrow Your Focus

Step 4: Live in the Now

Step 5: Begin with the Destination in Mind

Next…

Step 6: Reverse Engineer: Milestones and Minorstones

Rather than starting from my current place of only forty-something books sold and trying to figure out how I’m going to sell the rest, I’m going to start at my end destination (that’s why we established that first) and reverse engineer a path back to where I am this very moment. I’m going to do this using what I call “Milestones.” I will create Major Milestones and Minor Milestones, establishing five Major Milestones first.

My goal is to create $200,000 in sales of Do Over merchandise in order to purchase a new house for a family displaced by Hurricane Katrina. Beginning there and working back, I want to first establish the last major event that would’ve occurred just prior to $200,000 in sales. Given the goal is monetary in nature, it will be easy to create these Major Milestones. For example, just prior to creating $200,000 in sales, a Major Milestone would be $150,000 in sales. Just prior to reaching $150,000, the Major Milestone would be marked by $100,000 in sales. Prior to that $50,000, $25,000 and $10,000, you can see how I’ve written them in the example below. You’ll also notice how I’ve assigned a date to each Major Milestone. Get as specific as you can. A goal without a date is only a dream. Assign a deadline to every milestone.

Operation “Do Over the Bayou”
The week of: 27-Sep-10
Intention I am so happy and grateful now that I have earned $200,000 from the sale of my book and its related items by December 31, 2010.
mM1
mM2
mM3
mM4
mM5
MM1 $10,000 in Do Over sales by Oct 21, 2010
MM2 $25,000 in Do Over sales by Nov 1, 2010
MM3 $50,000 in Do Over sales by Nov 15, 2010
MM4 $100,000 in Do Over sales by Dec 1, 2010
MM5 $150,000 in Do Over sales by Dec 15, 2010
$200,000 from the sale of Do Over and its related items by December 31, 2010.

Now that those five Major Milestones are established, all there is for me to do is focus on the first Major Milestone, and here’s why…

Already I’ve noticed by running “I got to get to $200,000” in my head over and over all day every day, it becomes overwhelming and discouraging when I’m staring at a bank account reflecting just short of $300 in sales. Our first Major Milestone of $10,000 is still a ways off, but it doesn’t give me nearly the feeling of “impossible” that $200,000 seems to stir up seemingly every 20 minutes.

Working my way back from Major Milestone #1 ($10,000 by Oct. 21st), I will now create five Minor Milestones.

To create a large number of online sales as I’ve set out to do, my simple strategy will be to generate as much traffic as possible to my website. I’m imagining  I will have to have completed at least two national radio interviews and at least two online interviews by very “Influential” bloggers to have created enough traffic to create $10,000 in sales by Oct 20, 2010.

Just prior to that, I will want to have received at least two mentions and endorsements of my website, book and/or cause from very “Influential” bloggers by Oct 19, 2010.

Just prior to that, I will want to sign up at least three mid to high-level affiliate marketers to my Do OverAffiliate Program. This will give me exposure to their audiences, and hopefully, with their endorsement their audiences will visit my website and purchase Do Over. That’s the intent.

To generate my own traffic, I’m going to need a strong steady flow of information being distributed through multiple Internet channels catching the eyes of my target audience. I will have an automated system in place distributing my highest quality content through multiple online channels (Video, audio, blogging and articles) every week by Oct 17th.

Just prior to that, I will have debuted my iTunes podcast, YOUR Do Over, by Oct 15th.

My five Major Milestones are now in place, and my five Minor Milestones leading to that 1st Major Milestone are in place. All there is for me to do now is focus on that first Minor Milestone (YOUR Do Over Podcast), and focus on it with laser sharp vision until it’s accomplished.

Operation “Do Over the Bayou”
The week of: 27-Sep-10
Intention I am so happy and grateful now that I have earned $200,000 from the sale of my book and its related items by December 31, 2010.
mM1 First podcast on iTunes by Oct 16, 2010
mM2 Strategic Syndication System in Place (Weekly Video, Audio, Blog and Article) by Oct 17, 2010
mM3 3 Active Affiliates by Oct 18, 2010
mM4 2 “Influential” Blog Mentions by Oct 19, 2010
mM5 2 Radio Interviews/2 “Influential” Blog Interviews by Oct 20, 2010
MM1 $10,000 in Do Over sales by Oct 21, 2010
MM2 $25,000 in Do Over sales by Nov 1, 2010
MM3 $50,000 in Do Over sales by Nov 15, 2010
MM4 $100,000 in Do Over sales by Dec 1, 2010
MM5 $150,000 in Do Over sales by Dec 15, 2010
$200,000 from the sale of Do Over and its related items by December 31, 2010.

Are you starting to see how this strategy of planning makes the overall plan more believable? And achievable?

It does so in three powerful ways:

1.    A believable, and likely accurate, step-by-step plan is now in place. You can actually see the path I’m going to take. The idea of the impossible $200,000 in sales is virtually eliminated. Sure, I’ve got a LONG way to go, but the mere existence of the plan has taken a big bite out of the “impossible” thoughts.

2.    By focusing on only the first Minor Milestone and ignoring the rest, “overwhelm” is virtually eliminated. I can proceed without panic, worry or confusion.

3.    Clarity has been created and the plan can now be managed. It can be managed because through milestones, my progress can be measured. I know every time I hit one of the milestones, I’m getting closer.

This is my plan so far, what is YOURS? If you haven’t done so already, go through the same steps above to establish your Major and Minor Milestones so you too can measure your progress in your “Do Over.”

Next time, we’ll go beyond monitoring progress and put a system in place that not only measures, but actually solidifies the certainty of knocking down each and every milestone until the goal is reached.

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