On this episode, Matt is joined by one of his new role models, successful entrepreneur James Schramko of InternetMarketingSpeed.com who shows us how to start your own business while you still have a job. As well, James shares his own personal story of how he escaped his 9 to 5 job and started his own business. Since, Mr. Schramko has built quite an empire of automated Internet businesses representing many different products and services generating seven-figures a year. If you’ve been contemplating an escape from your job and/or starting your own business, you will not want to miss this episode. Get your white paper and blue ink and get ready to take notes and strategize your escape.
Further, James has offered a unique and gracious discount to the “Your Do Over” listeners on his new business strategy course Wealthification. Go to https://BusinessDoOver.com and enter “do over” into the coupon code box to receive an additional 20% off of what is already economically priced business education.
Matthew Theriault: Hey, this is Matt, “The Do Over Guy,” and today is a great day for your Do Over and it’s Episode 54.
Announcer: During an era where countless people, businesses, and organizations are feeling the pinch, running out of time, running out of money, losing confidence, feeling as if life is unfair, praying for another chance and unless something is done, life is going to pass them by. Life is going to pass them by.
Fortunately, in the nick of time, there is now a place where the ignored, underestimated and unknown steps to producing results and making life work are revealed. Save your career. Save your business. Save your health. Save your relationships. Save your life. Get from where you are to where you want to be, faster and with greater ease than you ever thought possible. Say, “Hello!” to Your Do Over.
Matt: Welcome to Your Do Over, the place where I show people who want more out of life, people dissatisfied with their current situation who just really aren’t, they’re not having it right now. I show those people how to start over and begin a new life. I show them how to set goals and set their objectives so they can create wealth and live a life of financial freedom or over all just live life to the fullest.
If you want to do that yourself, if you want to get your do over started fast with a solid foundation. You can go do that by downloading the Three Pillars of creating the ultimate Do Over and you can get that for free at FreeDoOver.com. It’s a 55-minute mp3 audio program that I made just for you, just for you listening to me right now, just for you with three specific steps on how to get success as you start over and that’s yours for free at FreeDoOver.com.
All righty. We ended our last episode with altering your approach. We discussed the three steps of creating lasting results in your Do Over. Step three was altering your approach or changing your strategy or basically in layman’s term: stop doing what you’re doing and do what others are doing that are getting what you want.
And much will revolve around you adapting a role model or mentor or a coach. You want to identify what it is they’re doing and then you do it too. I mean the same activities performed in a certain way will produce the same results.
I shared my example with you about how when I wanted to create a second stream of income from an Internet business. I did just that. I found amazing role models of Jay and Sterling of InternetBusinessFromAtoZ.com. I had them on the show. I don’t know four or five episodes ago. I mean I essentially hired them as my coaches via their online course in Internet business.
I adapted their approach and I got great results and that online business now is up and running and producing an income for me. I got it. I did it. I continued to do what they suggest in their online training but you know like I mentioned in the last episode, you get to a point where all right you’re ready for that next step.
I mean I got a good grasp on their approach. I implemented it. I just felt I was ready to go to that next level. That’s a little bit overused expression but for a lack of better term that’s just kind of what I was looking for. What’s next?
It was time to add a new Internet business role model. Who’s out there that have stepped it out a bit and that’s doing what I really want? That has what I want to have? And I found that person through another podcast.
I stumbled across a guy that just he just resonated with me so I did some research. I purchased a few of his products and courses. I got great results. I got great results right away. I’m continuing to get them. I’m pretty jazzed about this relationship. I mean it’s just, it’s really a productive one for me.
I don’t know if he knows that how productive it has been for me or not but it’s working for me. I’ve asked him to come on the show and not to necessarily discuss Internet business but business in general especially with regard to how you could start a new business in your do over.
As you probably know I’m not a big believer in jobs or working for someone else. I mean life is just plain too short to spend your precious time here on Earth working for someone else to build their dreams, to make their dreams, to make their time here on Earth better. When you could be spending that time to make your life and your family’s life here on Earth better? It’s just my opinion. I could certainly create an entire episode just around that subject but not right now.
I do know based on emails and messages that I receive though that many of you if not most of you feel pretty close to the same way. I’ve asked my latest role model to come on to the show because he has a great story of making the transition from full time job, full time employee to full time business owner. I thought it would be a value to those that are listening that have jobs and aspire to escape that 9 to 5, escape the rat race, and aspire to run your own business.
If you already run your own business, you probably will really want to stay tuned. I think you might have even more to get it out of this because the guy is just he has really made it work. He’s made it click.
And you know, I’m sure this is probably going to be a lengthy conversation so let’s just get into it. Okay? On the phone, the owner of Internet Marketing Speed as well as several other very successful companies, Mr. James Shramko, joins us today.
James, thank you for joining us today.
James Shramko: Hey, it’s great to be here. Thanks for having me.
Matt: You bet. I’m really excited that you’re here today. I’m excited that you are here today. I’m excited to discuss what we got on the plate. Typically you know, I was explaining to you earlier. We don’t, our typical guest is someone who made a lot of money and lost it and then has been able to re-create that for themselves.
That’s not necessarily your story. I mean you were very successful and you made this escape from an employee to a business owner and you become even more successful. I’ve been very much an advocate and a promoter of people starting their own business and generating you know a multiple streams of income. I’ve been listening to your podcast now for about three to four months.
What I’ve gathered is just made worlds of difference in my own business. I thought what you have to share would make have the same impact or even more in the people that are listening in their business ventures as well so I would love to discuss that with you.
James: That would be really cool. You know in some sense I’ve viewed leaving my job as a tough way I’ve gotten to the point where I’d build up everything but lost it because as I was getting paid a big salary but I had no asset whatsoever so I was really a paycheck away being broke just like most people with the job. Just over broke; I think it stands for so you know I built up a lot of skills and a lot of cash flow.
And then realize that it was all for somebody else so that’s was my pivotal moment of thinking that I was really going the wrong direction so it would be great if we can develop some of the things that happened in this discussion.
Matt: Awesome. You know I was bagging groceries from it. We call it “jumping over boxes.”
Matt: For a job but anyway.
James: I used to be a debt collector once upon a time so I used to drag people’s car around the driveway on a tow truck and ask them for money.
Matt: Got it. Cool. Very diverse background so we probably got some great insight from it. It’s going to be awesome.
So why don’t you tell us a little bit about your background and what that previous job or that experience as an employee was and kind of what inspired you to make the leap?
James: Okay. The short story is that I went through a series of rolls through the credit side of things: telephone collection, step collection, finance and wholesale, finance to cut then I switch across the exciting technology industry in an administration roll. I worked for a company called Vodaphone. I worked in the sales team then what’s really inspiring, a very good that made a lot more money than I did for what appeared to be less effort.
And I then started having kids and they needed a lot more money so my natural instinct was to join the sales team but they wouldn’t have me in that company. So I had to go into another company. I end up in BMW as a sales person.
That was great. I lasted a long time in that industry. I switched across to Mercedes Benz, worked my way through from sales to sales management and then general management which was my last pipe roll.
I used to be paid a lot of money to run a Mercedes Benz dealership. I worked in three separate dealerships because Mercedes Benz would move me around to the next dealership even though the 2nd and the 3rd, I was actually employed by the owner of the dealership.
Mercedes Benz wanted me to be there to help that dealership become profitable and to build it into something great. These were big machines. These were in one case over $100 million in annual revenue and 100 staff. I’m one of them.
The second one was roughly half of that but had about 71 staff. When I arrived at these places, they’re usually a little bit broken. When I left roughly half three or four years that would all fix up and profitable so I think I learned most of my business skills from running a real business. They’re very complex business. You know, from the surface they look really simple. Hi. You know, we just sell cars.
James: But it’s not at all because there’s also finance. There are also parts and there’s also service. And then there’s the administration required to run these businesses and not only that. You’re dealing with the public and you’re also dealing with manufacturer and you’re dealing with big brands who want to preserve their image.
But you also have to, you know, straight level local marketing, you know, in geographic areas so you have all these clashes of everything. It really is a challenging business, a very low margin business. The difference between profit and loss in a car dealership is often about 1% to 2% of their total revenue.
James: That’s really quite staggering when you think about it.
Matt: Definitely. So when you came to these places that were broken, I mean what, where did you get your knowledge? How did you know how to repair where did that experience in education come from?
James: I did a lot of reading and listening to materials. No doubt you have as well. I can tell that about you.
James: So I would consume business books. I read everything I could and I listen to audio cassettes back in the days when they had cassette players in the car and CDs. I just listen to them over and over and over again.
I learned as much as I could about selling, about marketing, about leadership, about negotiation, about business strategy. I still consume books more than anyone I know. I have books piled up around here. There are just so many books and now Kindle. I just switched to this year.
I think that the difference is I actually read them then I would implement what I learned in the book into the business. So in fact when I worked for Vodaphone, it was a new company in Australia when I started there. I was one of the first employees.
And they actually went out and found the very best salespeople they could from the other places. They got people from Xerox. They got people from the other telecommunications company in this country. They found the best of the best like the A team and they assembled this little part of elite salespeople. These salesperson, they actually used to listened to tapes and read books and they’re trained every week on how to be more effective.
So if you’re going to measure, we had the best Xerox salespeople who were selling $500 to $600,000 photocopiers. These guys all had really good training. One of the resources is called spin selling. I went through that book and devoured it.
I applied that book to selling Mercedes Benz and BMW cars. You can imagine the average quality of sales person in the car industry is quite low. Within 12 months, I was the number one BMW sales person in Australia. It was my first sales job.
And then couple of years later when I switched to Mercedes Benz within 12 months, I was the number one Mercedes Benz salesperson in Australia. It was just applying these things that I learned.
Now of course once you get some victories, once you get some successes, you lock it in and you build up your self-confidence. Then other people want to know how did you do it? They want you to train the other people. Then they promote you to be the leader so that you can build a little army or a team of people who could do the same things.
And consistently throughout my sales management career, I won the sales manager of the year multiple times. All I was doing was assembling an elite team training them, training them, and training them and implementing the stuff that is already out there. Everything is just out there. You just have to find it then implement it.
Matt: Yeah. Knowledge without action is rather useless in most cases. Awesome. You know I know a few people that work in the car industry here. I know some financial managers. I know some general managers. They make really good money. They make great livings here.
I don’t know if that’s the same as Australia. I imagine that it is. What was the first sign that as being an employee that you know things were going so good or this wasn’t working for James and there’s got to be a change? What happened?
James: Well I have four children. I find it quite difficult to get in my suit. I hop in my car then drive off from my house at 730 in the morning. And then I ride back at 7 o’clock at night. You know, the kids are having dinner and then they hop in the bed.
It’s like, what am I doing here? This is like I’m just living in an alternative world where life sucks.
James: You know I wasn’t, in the beginning I was really passionate about selling and very competitive and I needed the money. It was good. I was just conquering but then I see when am I actually going to have a life?
So I think people like Tim Ferris probably influenced me a little bit when they put the Four-Hour Work Week. And those sort of idea that had been planted in my brain probably a decade ago was that you could actually design your own life. I noticed the consistent trend with my Mercedes Benz customers that most of them have their own business. They were not employees.
I was thinking why are these people, the top few percent of society continually coming in buying these Mercedes Benz cars? How am I ever going to buy, you know, a $150,000 car and pay cash for it if I have this job? Because for some reason, my salary, it was a high salary. I was on nearly $300,000. It just seems to disappear pretty quickly. It’s just not enough if you want to live a really wealthy lifestyle.
I think you need to, in this country anyway, you need to be earning a very decent six-figure and it becomes much easier to seven-figure income to have much a better lifestyle and to enjoy some of the things that you can have if you want. It’s really up to you.
So I guess I started to realize I wasn’t building an asset and that I’m getting paid for my time and selling time is not very leveraged. It’s not creating any passive income. I can’t sell someone else’s business. They weren’t going to give me equity. So I realized it’s really up to me to make the move. Otherwise, I would be just a career employee which I thought was sort not very inspiring.
Matt: Right. Right. Just forgive my ignorance; does Australia have their own currency?
James: Yes, we do. We have the Australian dollar which is almost neck and neck with the US dollar. When I started my Internet business, the Australian dollar was only worth about 65 cents to the US dollar.
And now it’s worth a dollar and three to the US dollar. I watch it progressively getting stronger and stronger. So now my US customers aren’t as lucrative as they used to be but I’ve adjusted. I’ve gotten some UK customers and a lot more Australian customers to balance back the portfolio.
Matt: Right. Right. I was just trying to get the perspective on your income and for other people who.
James: I think an idea of living an average house is going to cost $600,000 to $700,000 in Sydney. Somewhere where I live costs about $4 ½ million. That’s because we have Anchorage in the city. It’s quite there within ten minutes to the beach. The average wage is I think $40,000 or $50,000 for an Australian. Our tax rate is about 50% once you hit $70,000 or $80,000 so it’s very expensive.
Things like cars cost an enormous amount. We have a 45% luxury car tax so if you were to spend a couple of hundred thousand dollars on a luxury car in Australia, you would probably getting a car that would probably cost $70,000 in the US, maybe $60,000.
Matt: Got it. So you have no choice. You have to be successful there. Don’t you?
James: If you want to live in Sydney with a reasonable accommodation, then you have to have a high income.
Matt: Right. Right. You know what you are expressing about your life and not having a life making a good income but not having the life and not having the time for your children. I think that those are universal emotions of employees. Certainly I know it’s, there are several times where I’ve been able to relate to that. I know there are plenty of people listening that have that same thing.
They want to make that transfer. They want to make that jump over the business owner. Tell me how that worked out. Is that something you did gradually or did you just make the decision one night and stop going to work and started a business? How did that process work?
James: I had compromise. I had no choice. I just couldn’t decide to do that because if you can imagine, I had a mortgage so we are buying the house that we are in. I have an investment property which is someone else is helping me pay off. You know the tenant was paying towards my investment loan which is an interest only loan. I had over a million dollars worth geared debt, not bad debt but good debt.
I had assets. I was holding shares. I was holding properties plus I had my house. I was paying this off so my salary pretty much balanced out the rest so I had to look outside that.
I figured that the Internet might offer an opportunity so this was back in 2005. I ad this desire to learn how to build a website because I figured that would allow me to set up a little mini version of the shop where I was effectively working in, a large car dealership is just a shop.
I could set up my shop online and maybe reach a broader market. I had no idea how to do it. I had no idea what I would sell but I just had this urge or this insight sort of feeling that this is important.
My family is in the travel industry. And they were getting hit very hard by online travel sales that started to really be a problem for them then I noticed all our car buyers were coming in all researched up, you know. That were looking on the Internet and checking availability and price. It was like this secret weapon they had that was just killing our ability to create unique value.
So I figured I got to learn this stuff so back in 2005, I struggled and struggled to build a website. It took me a long time. And eventually I built up that online site of things. I built a website. I then was so excited that I’d finally discovered software that helped me build a website that I want to promote that software as an affiliate which means I get a commission every time someone buys from my link.
When happened next was I basically told me story about how difficult it was for me to build a website but this software helped me build a website. And people started buying from me.
Then it was, you know, three sales a month then five sales a month and then 10 sales a month. I watched this go up from you know $150 I think was the first month. It was about $50, $49.25 per sale. I watched it go from $150 up, up, and up.
I just kept learning stuff and implementing. I learned about copywriting and implemented. I learned about adding a bonus then I would implement. Eventually it went up to $3,000 then $5,000 and then all the way up to $10,000 a month.
And it was around about the $10,000 a month which was roughly $120,000 a year by the time I was almost within six weeks of quitting my job. I didn’t know at that time but I was about to quit my job in six weeks.
I actually went on a holiday with my family to the beach. I did what I usually do on a family holiday was I devoured, I took a spare bag full of CDs and books and things I never had time to watch during the week because I was running a huge business. I just consumed a whole Internet marketing cause.
I just had this idea. You know what? I got to go directly to the call phase. I need to get myself on an airplane and go back to America. I haven’t been since I was 12 years old. I needed to attend an Internet marketing conference. I need to just get in the right into the current information because I’m looking at stuff that’s a year or two years old.
James: So even though I had hardly any leave even though I was working almost seven days a week. I just booked an airplane ticket on my credit card. I hopped on it. I was the only person in the conference that I knew. There was just a whole bunch of American strangers.
James: I participated in that conference like nobody’s business. I went for the challenge that they offered. I want it. That enabled me to turn up to a mastermind six weeks later in Las Vegas so I had to fly home, arrived home at 6 something in the morning at Sydney airport, go straight home, had a shower, hopped on the car, and go to work. I was exhausted.
Then six weeks later, I flew back to America again on the credit card and mastermind some very elite marketers. I got some good tips. And on the way home, I basically formulated a plan to free me up. Within just a matter of week I think I’d been able to go out and sell another $10,000 or $12,000 a month worth of business to a couple of local business customers. I already built them websites on the side.
I just went back to them and said, “Know what? I’m setting up an Internet marketing service and I’m ready to handle your traffic and to help you analyze your websites and to look into that side of the business.”
The two customers said, yes. They’re now paying roughly $6,000 each so at that instant I’ve gone from effectively $120,000, $130,000 a year to $300,000 a year for my Internet business which replaced my job.
And what I figured was what if I can get rid of this inconvenience of having to go somewhere else for 8 hours a day and put that back to my Internet business, I should be able to scale my business, bigger than what I have been able to do it for my three to four hours at night.
James: So I was working my business from 930pm to 2 in the morning everyday then getting up at 7 to go to work so for the last three to four months, I thought I was actually going to kill myself.
James: From pure exhaustion.
Matt: Sure. Managing them both. I can imagine. So there’s no room for TV in there. Right?
James: No room for TV. I don’t watch much television. I watch I usually pick one or two shows that I’ll go and watch just for pure enjoyment. I don’t worry about things like the news or current affairs because it’s all junk. And it’s really just brainwashing but, you know, I watch the show, The Voice. We just have a version of that here. It’s just phenomenal. I love watching that and The Apprentice. You know, just for pure entertainment. So TV for me is entertainment.
Matt: Sure. Do you get Shark Tank there?
James: I know what it is. I like those sort of things. I think there’s also something called Dragon’s Den.
James: That we might have gotten so I like that except I’m not really into the whole VC investing other people or have other people invest in my business thing. I’m into total ownership.
So my business structure is no debt, a 100% owned, and highly profitable which you no doubt learned from my course that that’s my preference.
James: I believe that investment is a compromise. When you take shareholders or stakeholders, even if it’s borrowing $20,000 from mom and dad to fund your first start up on a credit card. I think you now have compromised.
You are not just doing what’s best for the customer. These people will want their money or you lose a relationship so that’s why I avoid that. I’ve never borrowed from anybody. For my business, I don’t lend to people for my business. People do give me equity in their business but I don’t give people equity in mine anymore. It was a mistake I made early on but you know I paid my dues for that.
Matt: Right. Right. You said so much. I got so many questions of just what you’ve mentioned now. And hopefully I’ll get through them all but one of the things that’s coming up for me is with that, how you made that transition? With that same approach works today. As fast as the Internet is changing seemingly by the hour, would that, do you think that plan would still work today?
James: It definitely works. I help students do that all the time. I think that a lot of people who encounter my information currently have a job or are not earning what they want to be earning so they have some form of compromise.
I really like the word “compromise.” One of mentors drummed this into me. And almost everything in my life is avoiding compromise. So if you see a job is compromised or lack of income as a compromise, I believe that yes you can learn a new business skill, apply it, get the result, and change your situation from whatever it is today to some better situation in the future.
It’s really building a bridge. Imagine you’re standing at the edge of Europe and you’re looking over the UK. You want to get there. Well you just figure out how am I going to do that? I think well we can hire a boat. We can catch a train. We could swim. We could fly. There are a number of pars to get there but just knowing that’s the goal and then working out a plan. I think it’s just a simple process.
Matt: Right. Right. Yes. It’s not complicated.
James: It’s very simple.
James: It should always be simple. In fact, all of my best ideas have been able to fit on a posted note.
Matt: (laughing) That’s good. That’s good. Okay. So you made this transition. You made it successfully. Looking back, what, how would you responded differently? Or what are some mistakes that you made that you were like, oops. I would sidestep that today. Maybe phrase it in the form of advice of somebody that might be looking to do what you did.
James: Yup. Okay. So one of the things that I did and I see this a lot with rookie students, I was too quick to partner with other people. I know we just touched on that but what it effectively means is you’re diminishing your responsibility. That was my mistake. I actually, say you give somebody a half share in your new venture because when you’re starting a new venture.
You really got nothing to give up. It’s giving up 50% of nothing. But as it grows, that 50% can be quite a heavy tax. What I encourage people to do is to own the racecourse. If you can own 100% and then pay higher or barter or JV to have assets supplied to you.
That’s better to have ownership because when it’s successful and I can give an example. One of my business divisions consistently does six-figure a year in sales, let me just work the numbers. Let’s say, it’s close to a half a million dollars a year but I, when I started it. Because I was not taking for responsibility, because I was being a bit lethargic and not getting off my butt and starting it. And because I felt that it would be good to have someone to do it with and whatever, I gave it 50% equity state to somebody else to partner with me. But overtime, the partnership has been a little bit heavy lifting for me and a little bit light lifting for the other.
Each year, I’m sending off six figures a year to somebody else. Now I realize that doing that for three years is probably being too generous of me.
James: Most people want to partner. The secret reason why they want to partner is because they’re scared and they want someone to hold their hand or they’re lazy. They think the other person will do all the work. In both of those cases, it’s not good enough reasons. I think one of the only reasons to partner with someone is if they offer something that you just can’t get any other way. You can’t buy it. It’s not practical to do it any other way that they bring something so special and unique to the table that you just have to have them on board so that’s my tip there.
Matt: Right. That’s a good one. It’s certainly a mistake I made more than once myself so I can concur. I never look at it that way. I like the word “compromise” that actually really resonates with me.
Lets see. So what is your business right now? I guess bring us up to speed to, you know, what is the business you’ve established for yourself that is so successful that is producing so well for you?
James: Well in the simplest terms, I re-created what I had in car dealership. In the car dealership, you sell a time. You sell a stock. You sell money. Okay? Because you’re selling cars, you service them, and then you finance them.
I learned a lot from that model. So a circle would represent my business then there would be slices of the pie. I’ve split it up into services where we do things like build websites for people. We do search engine optimization. We make animated videos, logos, and we do hourly work for website customers.
Okay? So that’s one sort of division. The other division we have is software where we make software as a solution so web applications and now iPhone apps. I just got my first iPhone app developed and handed to me yesterday so that’s exciting. That’s my own team member.
So I think this will be a big market because portable devices are taking over PCs. Then there’s information which is another very strong arm of my business. That’s where I have coaching and information products and events.
There’s affiliate marketing which is where we basically promote other people’s things for commission, which is an easy bolt on to most businesses. Almost anyone could have affiliate sales as their back door or cross sell or starting out plan. That’s how I started but affiliate marketing, it’s very easy to leverage into information marketing because a good affiliate will create extra value to the customer, to give incentives to buy through them, and therefore you are becoming an information marketer.
Those are the main divisions that we have and that combines together is a strong business because even though each part of the business can stand on its own legs. They do actually complement each other just like a car dealership. It doesn’t matter if someone comes in to my circle. They can move around that circle and experience other parts of the business.
If they come in to a live event and learn about Internet marketing, they’re going to probably want a website and they’re going to want search engine optimization. If they come in as the search engine optimization customer, they may want a website.
If they come in as an affiliate purchase, we will give them a bonus of an information product. They might purchase another information product so they all work really well together. I call this “my chocolate wheel” which is a big game show where you will see them spinning on shows and stuff. It doesn’t matter where they start but you can basically keep that customer in the middle of your business. Hopefully they experience all the different segments of your chocolate wheel.
Matt: So how long ago did you actually make the transition? 2005? 2006? You said I think.
James: That’s when I started in the very beginning of when I left my job four years ago.
Matt: Got it. And going strong and growing business are good?
James: Oh, business is phenomenal. It just keeps growing. In fact, it was doubling in the first few years and then at the rate of increase slow down a bit. But I did experience a 50% jump just between the 1st of January and the end of March so our March month was 50% up in January so we can still experience quantum leaps and growth just continually applying the principles of that I teach to my students about strategies and really understanding your numbers.
That’s why I say I repeated the things that worked for me in the car dealership. In the car dealership, everyone knows that the closing right and the profitability of unit per day. All these numbers which most business people ignore.
They generally, my experience is I have no absolutely no idea where the revenue is coming from how much the costs are, where the costs are going, what profits are left, and how long it takes them to generate that on per hour sort of calculation.
So I go and drill into those things. I now leverage all of that by building a team around each business unit and stepping back. My goal is to be redundant in my own business that would be the ultimate. If the business can function without me then I’ve done my job properly.
Matt: So you apply and taking these principles in this business model that you’ve gotten from the car industry and you’re applying it. It’s working. What would you credit to the quantum leaps that you recently had?
James: It’s just self-analysis. It’s asking the big question of yourself and keeping score. I’ve got some new tools that have been helping me get more leverage in my business.
You know, I constantly discover things that work well. Now I got a philosophy around tools. One of the mistakes that new people make is they go and get all the tools. In fact, too many tools. They keep buying stuff because they read the sales copy. It promises this. It promises that. Anything that promises a lot of results for no effort is generally full of crap.
But there are some tools that you do need in your business. My philosophy is I would get the very best tools that I can to do the job then I will make sure that I know how to use it fully.
And I absolutely must have this tool or else my business can’t survive. You know, that’s the criteria so my goal is to have the minimum possible tools in my business, but I use them really heavily.
Matt: Got it.
James: So I process a lot of payments through Paypal. There’s this great tool called Partner. What Partner does is it’s like the interface that Paypal doesn’t have. And Partner shows you amazing statistics like your daily sales rate, whether you are up or down for the day, your months to date, ratio, whether you are up or down, your daily sales per day, who’s best customer in terms of spend, which ones are your best product, which ones are up, which ones are down.
Using this tool, I can keep really good track of my numbers and demand performance for myself. So if one of my businesses in it is up then I know, okay. I better go get more stuff because if we keep growing this fast. We’re going to add more people or we won’t be able to supply so I work out a simple ratio.
If we sell X amount of units, each unit takes X amount of hours to deliver. Each person can work X hours then this is how many people I need. Using that formula in one of our teams, we scaled from a team of two to a team of 35 in just six months. We experienced 1100% increase in revenue. It’s now six-figure per month business division just on its own. It started with just two people six months ago.
So that’s the kind of rapid growth you can have when you factor in your numbers and you’re getting everything else right.
Matt: Right. Right.
James: So a lot of analysis. You got to pay attention to the numbers.
Matt: Got it. Got it. Yeah. That’s something. I mean I fit right into your statistics or your most common experience. That’s certainly lacking in my business and something that you’ve got me on track to really start pay more attention to.
James: When you do, you’ll probably double your business. That’s what I found.
Matt: Got it.
James: That’s the average results in three to six months: double the business. Just from being aware what’s actually going on because what gets measured, gets done. You know?
In general, people work to the level that’s inspected not expected. So if you inspect yourself and you actually hold yourself accountable, you see I’m not racing with anyone else. I’m just racing myself. I’m competitive. So you know, right now it’s near the end of the month. I’m tracking almost well I’m ahead of last month but I want to push my month as high as I can so that next month, I’ve got a high barter work to. I’m continually lifting my own belief in what’s possible.
Matt: Nice. You know when after, you know, 15 years in the music industry and then I moved in and recreated myself through real estate investing to seemingly, you know, unrelated industries couldn’t be further apart but what I really noticed in what I’ve been able to meet or what’s allowed me to resonate with people is I’ve just been able to picked out all of the similarities in the universal principles and practices that just come with any business.
One thing that’s really caught my attention by listening to you for the last, you know, four to six months was, you know, you went from the auto industry into this Internet business to seemingly unrelated businesses but there’s so many principles and practices that, you know, they apply universally. It’s just that business is business.
And the reason I really wanted to bring you on today is because you have a new product out called Wealthification. You know, it’s I think would be it creates a lot of value for the people that are listening right now that would want to start their own business or who have started their own business or maybe have tried a couple of times and failed.
I’ve just noticed that even though you use a lot of Internet business references, the principles I thought were just these were the same things that I’ve experienced over during my Do Over so to speak.
It’s actually a product that I want to create someday because I noticed these distinctions but you beat me to the punch.
James: Oh, I have that sometimes. Sometimes I read a book and I say, Damn! This is the book I wanted to write.
James: That’s okay.
James: You know?
James: We can’t all have it the same time. I think you should still put out your own thing. You know what’s common between all of the business?
Matt: Absolutely. Absolutely. I should have answered, people if I knew that.
James: Because, you know, one of my mentors, he just drummed into me and said, People haven’t changed for 3,000 years so this guy actually; he didn’t like the Internet at all. He thought that there’s no reason that why we would suddenly change everything just because of an Internet.
He said we are still dealing with people. And so therefore that baseline is what’s in common, people tend to react the same way and they still have the same sort of expectations and habits.
If you can organize your business around people, you are going to have effective systems and strategies and a unique way of understanding the way that value is created and delivered then ways to mention that then I think you’re going to be fine in any industry.
Matt: Right. Right. My old real estate broker used to say; anyone you ever buy and sell a house from is going to be a person.
Matt: That’s pretty much, I mean, whether it’s car, a website, or you know, if it’s a compact disc or whatever it maybe. It’s another person that you’re dealing with so absolutely.
So yet, I wanted to talk a little about that. I wanted you to just kind of share what Wealthification is? And how it can be applied and how it should be used and who would benefit? You also, you know, maybe who it might not be for?
James: Okay. If you are a career employee, it may not be as useful because it’s probably the last thing you can implement from it. You can still implement it a lot. I mean I developed a lot of it as an employee especially the cash flow formula.
That’s what revolutionized the car dealership that I was work on, understanding about that process getting leads and turning them into customers and then making the average transaction value higher and more frequent and then working on your costs to get the margin higher. That’s where the profit comes so that will work for anyone.
So if you’re not at all business interested or you don’t want to change the situation you have now then I guess it’s not relevant. But if you’re in a situation that’s not perfect and you’re thinking of a bigger situation or something a little bit better then this product is designed to move you from where you are now to where you want to be and give you some useful tools. I’ll give you the background to this product.
Lots of people come to me and they say you’ve done really well in business. Could you help me? So I used to help people one-on-one. That was okay but then effectively selling your time. Even though they paid me a lot, I wanted to transfer that time back into my own business because I could get a better and more leverage pays off.
So what I did is I created a one to many scenario which anyone who’s the coach or whatever would understand what that means. I created an environment where I could set up calls each week at a regular time and then have multiple people come along. I help them with their business all at once.
I actually have about 35 people who do that with me. I’ve been doing this for maybe two years. They ask a lot of questions every week. You can imagine. 35 business owners drilling me every with questions. I opened up my tool called Evernote which I think is the best way to collect notes ever. I jot down the answers that I am saying. What I did was I went through my notes and collated them into categories. I just wrote it all on a whiteboard and you’ll see that if you go and have a look at a page that I think people should go look at.
I put everything into a whiteboard that they’d ask me and all the answers. Then I said, right. I’m going to turn this whiteboard into the most bite sized, easy-to-consume, simple information product that would transfer these ideas into somebody’s brain from my brain to their brain.
I thought I needed it to be short. I need it to be simple. I needed it to be powerful so that’s why I instilled it all down into 10 modules covering the important topics that come up over and over again.
Things like people, things like systems, things like strategies, things like structure, things like cash flow. Once people watched that product, I think it takes about an hour a half or just under to consume the entire product. I know that people consume this thing over and over again.
Some customers watched it seven or eight times because I can see the heat map tracking of the videos. That’s one of the tools that I use is to analyze what people are consuming so that I can improve the product but that’s sort of a more advanced strategy.
But in any case, that’s what this product is. Wealthification is the process of increasing your wealth through having your own business. That’s the simplest sort of definition that I put to that. That was the idea in my mind when I crafted this. How can I help someone improve their business?
I want it somewhere to send people who keeps asking me over and over again. Who aren’t perhaps ready for my group coaching situation but I’ll say, please. Why don’t you just go and get this? Go and get Wealthification. Watch it three times. I guarantee you; you’ll get the results. It’s not possible to watch this stuff and not get some sort of “aha” moment.
James: I had tremendous feedback ever from business owners. I think it’s like the secret weapon that people could have and fast track 20 years worth of me reading books and implementing these stuff in real businesses.
You know, I’m working with real businesses every single week as one, little, tiny division of my business to keep my brain sharp, to keep flexing that brain muscle on strategy to solve every possible business problem. I’ve summarized that into this little modules which are very easy to watch. I’ve even put stick figures and simple pictures, and lots of examples.
Matt: I guess I have to watch the videos. What I like about what you did was you put all the mp3 downloads so I exercise with you every morning, James, if you didn’t know that.
James: And the transcription as well.
James: I think every single episode transfer, if you like to read, you can just read it. It’s a word for word transcription. If you like to listen, that’s one great thing about audio is that it’s portable.
People listen to it on the bus, on the way to work, they listen to it on the exercise machine. I think my podcast is helping people get fit. (laughing)
James: They actually, they go walk the dog as a reason to get out and listen to the podcast.
Matt: Right. Right. I know if I listened to the whole episode. I’ve probably clocked around four miles so that’s about the average.
Matt: Cool. So if this is resonating with people that are listening and it sounds like something that they want to look more into, where would you direct that they go?
James: You’ve got a page set up. Haven’t you? I think.
Matt: That’s right. That does sounds a little calculating. You know, James help me set up a very special page just for the Do Over listeners. That’s at businessdoover.com. BusinessDoOver.com. And James and I are there in the video and we’ve got some special bonuses there for you as well.
If that is something that you want to look into, I highly recommend it. I’m a customer. James has people to go through 6 or 7 times. I’m right about 6 or 7 times right now. I get something every single time I go through.
You know, every time you go through it. You’re a little bit different after you listen to it. So when you go through it the next time, you hear it differently.
James: Well it’s also, your business is dynamic so I think more things will be relevant each time especially if you have nay staff. Things come up all the time in a business. Things change. The market moves. Staff changes from time to time. You’ll be challenged by something then you’ll hear my solution to that challenge and unlocks it then you’ll move forward to the next chapter.
I do think it is a lot more sophisticated than it appears on the surface, this product but my goal was to simplify something that is somewhat complex.
Matt: Right. You know, when you talk about staff. There’s one thing that I’ve used probably 4 or 5 times now. I think I’ve even used it with my girlfriend where you asked why five times?
James: Uh yes.
Matt: It’s something that doesn’t work. Right? And uh, don’t use it on your girlfriend. I don’t recommend that. She doesn’t like that very much. It has worked great with the staff.
James: That’s a good one. If you can have the other person answering their own questions or challenges then that’s much more powerful than you just directing someone. People don’t like directive language like you must do this or you have to do that. That’s sort of the stuff I hated about working for someone else. It drives me wild. I could feel like I had no choice.
It was my compromise of course but if you can have the other person directing himself or herself through your clever use of language then because they want to do it then it’s very powerful.
Matt: Indeed. Yeah. It’s no the same if you say it. They doubt it if they say it. They believe it at some point.
James: Something like that.
Matt: Something like that. I’m sure it’s more poetic from the original source but. Uh, awesome. So you spend a lot of time. You shared a lot of information. There was a quick survey that I had sent out and if we can run to this really quickly just to get your quick perspective on these.
The survey was to the listeners, what were their top five challenges that they’re facing in their Do Over? I have them in order. Maybe you can just share a sentence or two of perspective and encouragement, motivation, or an actual solution. That would be awesome. Can you run those with me real quick?
James: I’d love to.
Matt: Cool. So obviously number one is the biggie. Money. When people are doing over the lack of money to get started, what would you recommend how they face that.
James: Well you don’t need money. They probably think they need money but they don’t. You know, one of the original definitions of an entrepreneur is to be in control of assets that you don’t own. (laughing)
James: So there’s lots of way to do it. I’ll give you an example. I went to a business workshop. I was invited to present about Internet business. And I offered people that they could come to one of my own workshops which were selling for $4,000.
I had a lady in the front row. She says I want to come to your workshop. I desperately need to come to your workshop. I know it’s perfect for me but I have no money.
I said you don’t need money. You just need to find someone in this audience of 150 people who’s got money but no time and you need to do a deal with them. You say to them, if you sponsor me to come to this workshop. You invest $4,000 in the workshop. I’ll attend in your behalf. I will learn everything there then I will work on your business to the value of $8,000 and then I will be released from my obligation then I, you know, you are free to do what you want and I am free to do what I want.
Now I actually said to the audience, there’s a lady in the front row who wants to come to the workshop but she doesn’t have money but she has time. So if you’ve got money and you want to come to my workshop but you don’t have the time, please see this lady and organize it with her.
Anyway, she came to my workshop. She is now in my thousand-dollar a month mastermind group. She’s making more money than she has ever made in her life. She’s a recording artist. She’s a passionate person who has learned how to attach business around that. She is also a property investor. She didn’t have the money to come to workshop but she structured a deal.
I learned this through my own experience. When I wanted to learn about Dan Kennedy information, I couldn’t justify the thousand dollars the information cost so I went to Smash Repairer, a panel shop who fixes cars, a panel beater. I said, you buy me these materials and I’ll apply them to your business until you’re happy, until you got a result.
Now fast forward a few years later, I introduced him to Mercedes Benz. He got approved as a Mercedes Benz repairer. He is now making millions of dollars per year from that introduction in his business. So my answer is if you don’t have money, just find some other way of exchanging value that somebody else sees to be important to them.
So you could be sponsored, you could do a contra-deal, or just start a business model that doesn’t require a lot of money. You don’t actually need any money to be an affiliate for example. If you want to do that, business model, you don’t need any money at all. You just need to create value.
Matt: Right. Awesome. Great advice. The next one, well, actually number two and number three, they were mentioned equally but they kind of have a lot of overlapping grey areas so someone who is in the middle of their Do Over, you can imagine how they might be feeling especially after they’ve already experienced success before and now they’re trying to figure out how to get it back.
The second and third one is negative thinking and motivation like “ is this ever going to work? Or you don’t believe you can do it. What would you recommend to someone to, you know, I guess replace their negative thinking or improve their negative thinking? And what do you do to stay motivated throughout the day?
James: Well I always saw motivation that’s kind of hard to put in someone. It’s either there or it’ not. You know? I’ve dealt with hundreds of employees but I have recently stumbled across a resource that I would think would be helpful for people in that situation.
The first thing is just remember what worked before. If you’ve done it before once, for me that’s the four-minute mile. You know, like I actually jumped out of an airplane. I went skydiving. And I did to conquer a fear. After that, I tried other things. You know, like mountain biking and a little more extreme stuffs, white water rafting and combat airplanes, zero gravity flights. I’ve done everything. Drive a rally car across Mexico and I think, you know, gosh I jumped out of an airplane before, a perfectly good airplane. I jumped out of it. How hard could it be?
So I just, I basically attached a memory to the success. I actually read quite a few books on things like Eric Sign and Hypnosis in LMP. Then they talk about this thing where you can anchor an emotion so actually I just touch my thumb and my first finger together and think about when I jumped out of an airplane.
The other one is my other hand, I touch my thumb and my first finger and I think about when I stood up on stage in front all of my peers and I got the award for being the top salesperson in the country. Of all the people, I was the number one so I actually combine those two sorts and think, well, I’m fearless and I’m successful.
That memory, that lock in of memory, I can recall that whenever I have a moment of doubt. Whenever you feel a bit dark, you just say, hang on. I’ve done this. I’ve done that so how bad could it be?
I’m already successful so I think you tend to work to the level that you are able to think of yourself as deserving or being accepting. But the resource that I point people to is a new book by Michael Pantalon called Instant Influence. He just goes through the framework that they used in hospitals to treat alcoholics who come in and need to take medication.
It’s just a six-step sequence of questions that helps someone motivates themselves in minutes. It’s really, it’s like the, it’s actually like the seven wise.
Why might you change? How ready to change are you on a scale of 1 to 10? And then this four other questions.
So I think if you’re suffering from a motivation lapse perhaps you’ll put a link to Instant Influence for them. I think it’s a great resource.
Matt: Okay. Indeed. Indeed. Thank you. I’ll go pick it up myself as well.
James: It’s a fast way to.
Matt: Right. Those are my favorite. The next one is focus, having troubles staying focused and you know I can certainly relate to this one but what’s your take on it?
James: Okay. We have to, it’s got to be important enough for you to demand focus. You have to have very strong filters. Unless you have strong filters, you’ll be just dragged around into other people’s plans and you can assume that I don’t have much plan for you because people are selfish generally so you have to be selfish for yourself and set yourself a strong filter. If you are adamant that you are going to do this and nothing else is going to drag you of course then the only way that people can get to you is if you let them.
So I set strong filters. That means turning off Skype, not being on FaceBook all day, being very, very vigilant about whose newsletters you sign up for because when you commit to getting someone’s newsletter. You’ve now said, I want you to bombard my inbox for the next three years and every time you do, I’m going to give you my attention and take it away from me.
So setting strong filters, knowing what the goal is like what’s the point as my mentor used to just say over and over again. What’s the point? What’s the point? If you’re not working towards what you want, if you’re working towards what someone else wants, you’ll probably end up dissatisfied and unhappy.
So setting strong filters and I’ll tell you another one. You set a routine. If you have a routine which becomes a habit then you will become more successful. Freedom is not having anything to do. It’s having the choice what to do. I think a lot of people just hand over that choice to other people and they lose their freedom.
So retain your freedom, retain your choice by having a habit that suits you so my habits are I like to sleep in. I like to have a coffee when I wake up. I like to clear m inbox by about 11 o’clock. I like to have a team meeting from 1 until 12 and the rest of the day is up to me.
Generally I’ll read. I’ll create content. I’ll go drive somewhere or hang out with the kids or whatever. So that’s my routine but my routine actually sets me free because I’m really, I got a one hour commitment everyday that is my habit that I think helps my business and then the rest of the time is my time.
Matt: Awesome. Number five was spousal and family support or the lack thereof I should say.
James: I get it. (laughing)
James: My mother in law said to me, you, you’re going to kill yourself. I said, you know what? I think you’re right. I probably will but I can see the prize. I can see it there. It’s coming. My wife was very supportive so occasionally she would show concern. It’s natural for your loved ones to be concerned when you’re spending a lot of time and energy into something with no results.
Sometimes they’re even valid. If you’re sitting there, hitting up the credit card for $10,000 for workshops and not getting results then they are probably right to say, well, you’re ruining our life here. You’re just spending money we don’t have on things. You’re not getting a result.
So my first caution is, are you buying stuff because you think you are getting the result when you are actually doing that transaction because that’s what happens on a lot of time? People get hyped up on the sales letter.
They think they’re going to get the result just by transferring the money. They’re not actually doing any work. So I think in some cases, spousal negativity is a good barrier. I actually when I bought things in the beginning when I hadn’t got any return for it, I would have this little serve of guilt. You know, I’m going to have to tell my wife that I just purchased this $399 cost on Internet marketing. I actually have a policy of informing of every purchase.
James: I wanted her to say, what are you freaking doing? Are you crazy? Because I wanted to have to be able to argue and defend and say, Well, I bought it. I set myself to get a return on this investment by X. You know and hold myself accountable so this is all about responsibility. So if you are an irresponsible buyer, if you have ridiculous dreams and you think you’re going to get results without effort then you should listen to the people around you.
However, if you really think you are getting a return on your investment and you really are committed to this and you are prepared to put in the work then I want you to consider this. The people around you are not business experts. They’re not trained for it. They don’t teach it at school. They can’t really relate to it. Hardly any of my friends or my ex-employee associates have a clue about what I do.
They really don’t understand it even my dad. He would get up at a function where he had gone with all of his friends. He ‘d stand up and he’d introduce me, say hi. This is my son, James. I have no idea what he does but it’s something to do with the Internet. So it’s not easy to explain to everyone what it’s like to be an entrepreneur.
So there’s my balance on it. In some cases, I think spouses could save partners from fidgeting away their, what do you call it? Their 401?
James: Yeah. Your 401K. I think some people are, they’re really blowing all their cash because they’re not motivated enough or they’re not responsible enough. On the flip side, you’re going to need support. So my wife would actually come into the room, open up the door, she’d say, are we rich yet? I would say, not yet but I’m working on it. Now we have a different situation. Nobody questions what I’m doing.
I could go out and buy which I did the other day, I went out and buy a new camera and a tripod and stuff. No one asked how much it was. I don’t ask why I’m buying it. It’s just like; the kids were like, cool! New camera. Because once you get that understanding you are on the right path and you get the confidence that you’re in control and that you’re doing the right things and you’re being sensible then no more questioning it and that would just drop away.
So my parents, my parents in law, my wife, my kids, everyone is like, okay. This thing actually worked out. We’re four years down the track now. We have big, fat wad of cash in the bank just sitting there as a reserve. We feel safe and comfortable. There’s no debt so you know, you’re the master of your own ship. And the ship is going well. Just keep it away from icebergs and you’ll be fine.
Matt: (laughing) Right. Right. Awesome. So we’re almost done here. We got a couple of questions left for you. How was your, what is your definition like say, your definition of success say 10 years ago or 5 years ago? How is it different today?
Well five years ago would have been to have the number one Mercedes Benz dealership in our region and to be profitable.
James: From a business perspective, from a family perspective, it would be to have more time with my kids, and less compromise in my life arrangement. I really felt like I was deferring my life. I couldn’t live yet. I was just waiting until one day in the future if I retire or whatever. It’s just a ridiculous notion.
Since I quit my job, I travel around the world twice. I’ve gone and visited pyramids in Egypt. I’ve gone out in the main caves of Belis. I’ve been to Switzerland and being licked by some sort of cow there.
James: I’ve gone up to the high mountains. I’ve gone to London and the United States and everywhere many times. That’s living. My definition of success now would pretty much be no compromise. It’s the ability to wake up everyday. You’re off to a good start if you wake up. Right?
James: And it’s being able to do the things you want to do not because you have to do but you choose to do them and work on passion projects to create, to live, to experience. I love the experience of coffee. I like driving my car now. I used to dislike driving my car because it represented heading off to prison for 8 hours. Now it’s, I get in the car that I paid cash for that makes me happy. I wind the window down. I enjoy driving like my customers used to.
I was always on the wrong side of the table. Now things, the table turned, now we’re in the driver’s seat. It’s exciting and you know I have the most incredible amount of joy working with my team.
My team is the most amazing people in the world. They’re so passionate. They’re so engaged. They’re so creative. And I just love making things with them and experiencing the journey so that’s success for me now. It’s not just monetary. You have to look at all the other areas. You have to look at your love life’s success, your family’s success, and your fun success.
You know, I love reading Kindles. I love to pull up a comfortable couch, grab a Kindle, plug in some good quality headphones just listen to some nice music, and just read. That’s one of my passion. It sounds kind of doggy I guess but if I do that for half an hour or an hour a day. I know I’m just relaxing. I’m learning something. That for me is quite exciting.
Matt: Right. That’s awesome. Up to this point in your life, James, what are you most proud of?
James: It really depends on what you are measuring. I’ve got four kids. I think I’m proud of our raising of them and the way that they are turning out. They’re very good children. I’m proud I’ve been able to figure a lot of stuff out that other people haven’t seem to be able to figure out. I’m proud to be able to share that; we’re able to create a lot of value.
You see we don’t make millions of dollars unless we help other people. That’s my definition of sales is to improve somebody’s current situation to better alternative situation. So when somebody hands over money to us, they’re actually improving their situation. So I can feel good that we are able to, for example in our team, we actually over 60 families just for their own business and the amount of tax that we pay. I’m sure it supports many, many families in this country.
You know, for the unemployed people or single parents or disabled people or you know we’re creating better hospitals or something. The tax dollars must be going somewhere good. Right?
James: So I can feel good about contributing and not taking from society but I’m adding to society so that’s the thing I’m most proud of.
Matt: That’s awesome, an awesome answer. Last question, what’s in your future that really excites you?
James: Well, I’m going to go to Europe with the family. I’m excited about that for them as well as for me. I think it’s great to share things like that with the family and to have new experiences. I’m pretty keen for that. I’m also heading over my team again in a few weeks time. I love that. It’s one of the most exciting things ever to spend a week or so with so many energetic people and to experience different cultures. I’m excited about some of the new things we are creating. You know, to have an idea and turn it into something that helps other people is just so exciting so that’s pretty cool.
Matt: Right. Right. That’s awesome.
James: I’m excited about after this call, I’m going to go out to my front garden and make some videos. I’m pretty excited about that because I got a new camera. You know, it’s like I can create art. It’s like the artist side. I wouldn’t call myself as Spielberg but I’m enjoying the process of learning because before that would have been a luxury when I am stuck behind the desk. You know, we used to record our sales team every single day for training and play it back. Now I’m doing stuff that I want to do rather than what I have to do.
Matt: Right. Right. I like that even in the immediate future. Living in the present can be.
James: Right now. Yeah.
Matt: Yeah. Absolutely. Awesome. Well this was a really enjoyable experience. One of my favorite interviews I think of all time on the show. I really appreciate you coming on and sharing your wisdom with us.
James: Thank you, Matt.
Matt: You bet. I know that this episode is going to get a lot of feedback and a lot of response and possible some questions and you know if there’s a reason to, I guess, would you be open to coming back on the show and addressing whatever that may come up?
James: I’d love to come back. I’ll even answer questions if you got them up somewhere. I’d love to share and be involved. I think we’re in the society, in the age now where if you want to be successful, you need to give and share and be open to others and to just basically open up and connect.
I think that’s what’s going to be making the difference between the people who has succeed and the people who fail. It’s how transparent they are, how much integrity they’re going to put up there so I’m happy to share ideas with your community because I think that’s just contributing to a better environment to all of us.
Matt: Awesome. Awesome. Thank you. Maybe we can open up the comment section of the BusinessDoOver.com page and if something comes up there that question for you directly, I’ll send you a little email or something to let you know that it’s over there and maybe you can come over and address it.
Matt: That would be awesome. Well cool. I’ll let you get back. I know it’s Friday here for me but it’s a Saturday for you so I don’t want to cut in to your weekend. Well I guess everyday is a weekend kind of for you.
Matt: Anyway, much appreciate it. We’ll talk soon.
James: Thank you.
Matt: Good. Take care. Awesome. Big thanks to James for joining us today. I got a bunch out of that interview. Hopefully you did too. I was taking notes as we were talking. You know if you want to check out James’ business strategy course, Wealthification, the one we’re discussing. Please go to BusinessDoOver.com. BusinessDoOver.com. It’s a site that he and I, we set it up together and James is broadcasting in the video from Australia in his backyard I think. He has quite a spread there. You definitely have to go and check that out and look at James’ backyard.
And just for the Do Over listeners, just for the Do Over listeners, if you enter do over into the coupon code section, do over, two words, lower case, into the coupon section or the coupon code section. You will get an additional 20% off. It’s not even expensive to begin with in the first place. I mean James was kind and gracious enough to offer that extra special incentive, that special discount just for the Do Over show.
So if you want to check that out, go to BusinessDoOver.com and enter ‘do over,’ lower case, two words for 20% off. Okay? As well I’ve added a couple of bonuses there for you too.
All right? So that’s all I got for you today. God loves you and so do I. I am Matt, the Do Over guy. I will see you on the next episode of Your Do Over.
Thank you for tuning in Your Do Over where the ignored, underestimated, and unknown steps to producing results and making life work are revealed. Remember, knowledge is potential power. Take action on what you learned today. This is not your learn over. It’s your Do Over. To view the resources, reference in today’s show and to retrieve the complete show transcript. Visit www.TheDoOverGuy.com. Stay connected with Matt “Do Over Guy” Theriault on Twitter at the Do Over Guy and on FaceBook at www.facebook.com/DoOverGuru.