Kelly Perdew – Winner of The Apprentice, Season 2 | DO 76

Freedom Possible

Kelly Perdew Today Matt is joined by Mr. Kelly Perdew for a can’t-miss interview for those wishing to secure their own financial freedom.  After winning the second season of the NBC hit show, The Apprentice, Kelly spent 2005 as an Executive Vice President in the Trump Organization, where he managed several projects.  Kelly earned a BS from the US Military Academy, West Point, a JD from the UCLA School of Law, and an MBA from the Anderson School at UCLA.

This episode will hit a lot on the character and mindset needed to be successful, not only in business, but in life.  This interview is  part of a series called Freedom Possible, so if you haven’t yet done so, please listen to our previous episodes:

Episode 66: Freedom Possible – Let’s Get Started

Episode 67: The Silent Killer of Your Financial Freedom

Episode 68: Getting to Your Financial Freedom Number

Episode 69: Your Personal Roadmap to Financial Freedom

Episode 70: The Two Vehicles that Present the Greatest Possibility for Your Financial Freedom

Episode 71: Starting a Bullet Proof Business for the Future

Episode 72: 10 Principles Your New Business Won’t Survive Without

Episode 73: Scott Duffy and Launching a Business

Episode 74: Gary Vaynerchuk – Throwing Jabs and Right Hooks

Episode 75: Greg Reid is Back! Steal the Secrets of His Business


Kelly’s 10 Leadership Principles for Success:

  1. Integrity: Take the harder right over the easier wrong.
  2. Duty: Do what you’re supposed to do, when you’re supposed to do it.
  3. Passion: Be passionate about what you do, or do what you’re passionate about.
  4. Impeccability: If it is worth doing, it is worth doing right.
  5. Teamwork: There is no “I” in TEAM.
  6. Selfless Services: Give back.
  7. Planning: Fail to plan, plan to fail.
  8. Loyalty: Up, down, and across your organization.
  9. Perseverance: It’s not the size of the dog in the fight; it’s the size of the fight in the dog.
  10. Flexibility: The person with the most varied responses wins.


What You’ll Learn:

  • Why good storytelling is important in business.
  • How starting a business is much like producing a movie.
  • Why integrity is his number one business principle.
  • The value in underpromising and overdelivering.
  • How to manage expectations as an employer.
  • What to look for in advisory board members.
  • Why offering employees the risk and reward of your business is a good idea.
  • How to know which business ideas to follow through with.
  • What a minimum viable product (MVP) is; and
  • Why you should utilize it in your start-up.
  • How to sell your product before it is completed.
  • What Kelly’s biggest takeaway from working with Donald Trump.
  • Why you should learn when and how to use the media.
  • How to control your emotions; and
  • Why doing so can give you an advantage over your competition.


Resources Mentioned in this Podcast:



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